Spectrum Logo Design Update

A van is a great free advertising space that can travel almost anywhere. This was actually the problem when the client wanted to update the logo design for Spectrum, as so many people knew the decorators from their previous logo. The updated version uses cubes rather than spheres, but arranged in the same distinctive diamond shape to give a link to his existing customers.

    I used individual coloured cubes from the logo to act as bullet points on the van, signs and stationery.

    The logo and typography appear on vans, website, stationery, signs and across scaffolding over the South East.

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