Walton Creative News Blog. A behind the camera look at WaltonCreative. With News, Photographs and Comments.

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Making Filters Look Sexy!

David Janes at Classic Filters gave me the challenge to make their filters look appealing. The main problem with this kind of lighting is the DUST. Thankfully David brought some stainless steel polishing gloves which helped to buff them up and remove any finger prints. I shot each combination of filters on four different coloured backgrounds. Both as a shallow depth of field (as here) with lovely blurry backgrounds, as well as the more predictable pin sharp version. Once I was happy with the background and lighting I moved around the products to find their most flattering viewpoint. The filters are very heavy stainless steel, incredibly well-made and beautifully tactile. I think they could easily be sold in the Conran shop as works of art !

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